Interesting Reads How Much Does Google Ads Cost in 2023? by Kristen McCormick, via WordStream Why the fractional CMO position seems to be catching on by Katie Hicks, The Morning Brew The Benefits of Hiring a Fractional CMO by Ber Mitchell, Forbes The Digital Future of Small Business by Konstantin Prodanovic, Hootsuite Reimagining the post-COVID return by Kevin Sneader and Bob Sternfels, McKinsey & Company 5 Signs you need a Fractional CMO by Cathy Foster, The Business Journal A Guide to DMPs, CRMs and CDPs by Zachary Leifer, via LinkedIn